http://www.youtube.com/watch?v=X4GZfvXx9Js
E-Trade commercials have become very comical and popular ever since they aired the commercial involving a baby talking about stocks during the super bowl about 2 years ago. The commercial that I have chosen was the first commercial they aired involving the “famous” baby with an older man’s voice. This baby talk to us about how it is easy to buy stock and he shows us how fast it can be to buy stock off of Etrade.com. This commercial in particular hits the buttons for very elementary skills. It shows a baby buying stock off of the internet so it shows us that if this child can buy stock so can we. It also hits the buttons for wealth. It hits the hot buttons for wealth because it shows us that the baby just bought stock and became wealthier at that moment. This definitely hits Americans in the heart because almost everybody in America wants the opportunity to become rich and have lots of money. This commercial may have been able to persuade lots of Americans to invest in stock off of Etrade.com. Not only will this help E*TRADE get business but it will help Americans become more satisfied.
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