The groups used similar techniques to shape their messages in their video essays. Music helped to set the mood for certain scenes, some even had voiceovers playing during interviews or still frames of images. Creative editing played a large role in devoloping the persuasiveness of the arguments, and some groups used imagery to evoke emotions from the viewer. Transitions were also used to smooth over the period between changing scenes. I found that a combination of carefully chosen music, narration, transitions and imagery was the most effective at persuading and educating the viewer on the video essay's content. While watching the films, I also observed that the essays resembled Morgan Spurloch's approach to filming and editing 'Supersize Me'. Like Spurloch's film, they were informative, unbiased, and entertaining, as opposed to Michael Moore's 'Farenheit 9/11', which was heavily biased, emotionally driven, and a one-sided approach to preaching his message.